Owning your own business has its perks and operating from home is very convenient and fun. If you decide you would like to start a home based business you must really want to do so because there is no room for doubt.This means understanding that the business may not be successful, putting money investments in and of course building up your clientele. Not every business can be home based but there are some items you can consider launching from your home. One idea is to do a candle or soap business from home of course this will require the right tools and one must be able to have enough room to produce these items. Candles are usually a great seller and you can make up your own website as well and ship from home. Handmade soaps are good sellers as well; everyone can use new soap.Some people who have home based businesses also attend craft shows to display product and make a profit for a nominal fee. There are several individual consultant positions that one can do from the comfort of their home including paying to get the product shipped from the company taking orders online and keeping product stocked at home for home parties. This can include selling anything like makeup, food, plastic containers, candles and baskets. It is very easy to get started selling products once you pay to get a package delivered from the company to start you out with products.Food businesses from home are very fun such as selling cupcakes but there are FDA compliance’s one must meet and as with any other business you will want to make sure you have all the tools first. Some people even ship these items from home and take orders online. If you are crafty you can start a quilting business from home as well. Some people that would be interested from making items like these from home and selling them will make items in advance. This way in case you sell a lot of items you will always have more if a customer likes it.You can also express your own individuality as a home based business through selling services such as housing a daycare in your own. There are regulations that go with this as well and your home has to be appropriate for the children and have programs including learning and meal plans.
Hiring An Auction Company
Estimating your assets value:
Typically, one of the first questions a business owner will ask me is, “how much will the assets bring at an auction”. After taking the time to review the assets, the auctioneer should give the client a conservative estimate of the sale based upon his experience and the current market trends. It is important that the company give realistic expectations so the seller can make informed decisions based on their best interest.
Compensation and Expenses:
Is the company you are considering working for you or against you? The agreement you decide may determine this.
A business owner should carefully consider how the auction company is compensated. The most common commission structures include: straight commission, outright purchase of assets, guaranteed base with a split above to both auctioneer and seller, guaranteed base with anything above going to auctioneer or a flat fee structure.
In a straight commission structure, the company is paid an agreed upon percentage of the total sale.
In an outright purchase agreement, the auctioneer simply becomes your end buyer. The company purchases your assets and relocates them. While this can be an option in some unique situations, keep in mind that they will want to purchase your assets at a very reduced price to make a profit at a later date.
In a minimum base guarantee, the auction company guarantees the seller that the auction will generate a minimum amount of sales. Anything above that amount either goes to the auction company or split with the seller. While a seller might feel more comfortable doing an auction knowing that he is guaranteed a minimum amount for his sale, keep in mind that it is the best interest of the auction company to secure a minimum base price as low as possible in order reduce their financial liability to the seller and secure higher compensation for the sale.
In a flat fee structure, the auctioneer agrees to show up for the sale and call the auction. There is no incentive for the auctioneer to get the best prices for your assets. The auction company is compensated regardless of the outcome of your sale.
What is the best option for business owners? In my experience, an agreed upon straight commission structure. This puts the responsibility on the auction company to offer the best outcome for everyone involved. There is an incentive for the auction company to work hard for both parties, set up and run a professional sale, get the highest bid and sell every item on the inventory. Successful auctions translate to a higher bottom line for both the seller and the auction company.
Auction Expenses:
In most auction agreements the expenses to conduct an auction are passed to the seller. If the auction company pays for the expenses, it is simply absorbed in higher commission rates.
All expenses should be agreed upon in advance in a written contract. Typical expenses will include the costs of advertising, labor, legal fees, travel, equipment rentals, security, postage and printing. A reputable auction company will be able to estimate all expenses based upon their experience in previous auctions. An agreement should be actual costs charged as expenses, not an estimated amount.
Advertising is typically the highest cost in conducting an auction. The auction company needs to set up an advertising campaign that will promote the sale to its best advantage and not overspend to simply advertise the auction company.
Once the auction is complete, the auction company should provide a complete breakdown of all expenses to the seller, including copies of receipts within the auction summary report.
Buyer’s Premium:
What is a buyer’s premium? If you attend auctions regularly, you are very familiar with this term. The auction company charges a fee to the buyer when they buy an item at auction.
The buyer’s premium has been around since the 1980′s and is standard auction practice. It was first used by auction houses to help offset costs of running brick and mortar permanent auction facilities. Since then, it has spread to all aspects of the auction industry. It is prominent in online auctions and allows auction companies to cover added expenses incurred from online sales.
It is the responsibility of the auction company to provide clear disclosure of the buyer’s premium to both the buyers and the sellers. Those not familiar with auctions are often taken back by the buyer’s premium. They looked upon it as an under handed way for the auction company to make more money. Reputable auction companies will provide full disclosure within the auction contract, advertisement and bidder registration.
Typically, an auction company will charge online buyers a higher buyer’s premium percentage than those attending an auction in person. Extra fees are incurred with online bidding and are charged accordingly to online buyers. This provides the seller a level playing field for both online buyers and those attending the auction in person. Without the buyer’s premium, there is no way to do this.
Pre-Sales:
We’ve all been there. We’re looking forward to attending an auction only to find that some items were sold prior to the auction date.
As an auctioneer with over thirty-six years of experience, I can honestly state that pre-sales will hurt an auction. When a company decides to liquidate their assets, it is easy to sell off high-end pieces of equipment through online sources, equipment vendors or to other businesses. The seller receives instant cash and avoids paying a commission to an auction company.
Auctioneer’s find themselves appearing to acting in a self-serving capacity when potential clients say they are planning to sell off parts of their inventory prior to an auction. It’s hard not to consider the auctioneer’s commission when they warn you not to pre-sell anything. Yes, the auctioneer wants to earn a commission on those sales but it is more important that the auctioneer protect the sale from potential negative backlash that comes from pre-selling. The buying public knows when an auction has been “cherry picked” prior to the sale and it reflects in their bidding. It becomes a sale of “leftovers” and that impacts prices.
A buyer who purchases prior to the auction usually does not attend the sale. They already bought equipment at a good price with no competition. If they do attend the auction, they tend to let others know of their great pre-sale purchases which again, impacts prices and the overall excitement of the sale.
It is important to understand that auctions work best with a complete inventory. You want competition on your higher end equipment. The easy to sell items make it possible to gain respectable prices for hard to sell items.
When a business owner decides to liquidate their equipment assets, there is only one opportunity to do it right. Hiring a reputable auction company will assist you with a professional, orderly and timely liquidation.
Why Do Businesses Choose Pay Per Click Advertising?
In this short article we will be covering the following FAQs about Pay Per Click Advertising:
1. What is Pay Per Click Advertising?
2. Why do Businesses Choose this form of advertising?
3. What are the Benefits?
1. What is it?
Pay Per Click Advertising is an online form of advertising offered by a variety of networks and search engines, including Google AdWords. Every advertiser has the opportunity to create their own advertisements and set how much money they are willing to invest every day.
If you are advertising via Google AdWords, the advertisements are listed on the Google SERP whenever someone enters a search term (a keyword) that is relevant to your advertisement. The more you pay or the better optimized your advertisement and website, the higher up the Google SERP you will climb.
If someone clicks on your advertisement, Google will then charge you the price that you have previously agreed to through your Google AdWords Management Account. This is why it is called Pay Per Click Advertising… you pay every time an internet user clicks.
2. Why do Businesses Choose this form of advertising?
What makes Pay Per Click such a good choice of online advertising for both small and large businesses? Why do so many people now market their businesses in this way? There are three main reasons why and they are listed below:
1. It costs very little to begin: You don’t have to invest a huge amount of money to begin advertising, which means that it is an accessible form of marketing for all businesses, large and small.
2. You can monitor everything: At the click of a mouse, you can see all the action of your advertising campaign online and you can look at the developments/trends of your marketing over time.
3. Global Audience: Pay Per Click is the best way of reaching a global audience and even if your business is not a particularly large one, you might want to target an audience in another country or continent, which this form of marketing allows you to do with ease.
3. What are the Benefits?
When any business considers any kind of advertising campaign, it needs to weigh up the benefits to be had from the advertising against the work, time and money that the advertising strategy would require to get going.
Pay Per Click is full of benefits. It is one of the best forms of online advertising for achieving a healthy ROI and this is why so many people are now investing in networks such as Google AdWords.
But what are the Best Benefits for small and large businesses alike?
1. Immediate Results: If you invest enough money and if you optimize your campaigns well, you can have instant results and your business can soar to the top of the SERP within minutes.
2. Audience Targeting Tools: If you run your advertising through networks such as Google AdWords, you can target your audience by indicating the world location of your audience, the language that they speak and the keywords that they like to use regularly.
3. Low Risk: If you set up a daily budget on your campaign, then you know that you are not risking anything. You advertise within your means and you enjoy the results without financial worry.
4. Monitoring and Evaluating Tools: There are hundreds of different marketing tools to help advertisers monitor and evaluate the progress of their campaigns. These tools help advertisers to improve their campaigns and get more out of their online advertising.
For more of the best ways to get the most out of your advertising and ensure that all of these benefits start working for you as quickly as possible, contact a Pay Per Click Advertising Company and ask them about managing your campaign for you.
Webrageous Studios is a highly experienced, fully qualified Pay Per Click Management Company with plenty of success stories to its name. It would be a good place to start your online advertising venture with them.