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Why Do Businesses Choose Pay Per Click Advertising?

In this short article we will be covering the following FAQs about Pay Per Click Advertising:

1. What is Pay Per Click Advertising?
2. Why do Businesses Choose this form of advertising?
3. What are the Benefits?

1. What is it?

Pay Per Click Advertising is an online form of advertising offered by a variety of networks and search engines, including Google AdWords. Every advertiser has the opportunity to create their own advertisements and set how much money they are willing to invest every day.

If you are advertising via Google AdWords, the advertisements are listed on the Google SERP whenever someone enters a search term (a keyword) that is relevant to your advertisement. The more you pay or the better optimized your advertisement and website, the higher up the Google SERP you will climb.

If someone clicks on your advertisement, Google will then charge you the price that you have previously agreed to through your Google AdWords Management Account. This is why it is called Pay Per Click Advertising… you pay every time an internet user clicks.

2. Why do Businesses Choose this form of advertising?

What makes Pay Per Click such a good choice of online advertising for both small and large businesses? Why do so many people now market their businesses in this way? There are three main reasons why and they are listed below:

1. It costs very little to begin: You don’t have to invest a huge amount of money to begin advertising, which means that it is an accessible form of marketing for all businesses, large and small.

2. You can monitor everything: At the click of a mouse, you can see all the action of your advertising campaign online and you can look at the developments/trends of your marketing over time.

3. Global Audience: Pay Per Click is the best way of reaching a global audience and even if your business is not a particularly large one, you might want to target an audience in another country or continent, which this form of marketing allows you to do with ease.

3. What are the Benefits?

When any business considers any kind of advertising campaign, it needs to weigh up the benefits to be had from the advertising against the work, time and money that the advertising strategy would require to get going.

Pay Per Click is full of benefits. It is one of the best forms of online advertising for achieving a healthy ROI and this is why so many people are now investing in networks such as Google AdWords.

But what are the Best Benefits for small and large businesses alike?

1. Immediate Results: If you invest enough money and if you optimize your campaigns well, you can have instant results and your business can soar to the top of the SERP within minutes.

2. Audience Targeting Tools: If you run your advertising through networks such as Google AdWords, you can target your audience by indicating the world location of your audience, the language that they speak and the keywords that they like to use regularly.

3. Low Risk: If you set up a daily budget on your campaign, then you know that you are not risking anything. You advertise within your means and you enjoy the results without financial worry.

4. Monitoring and Evaluating Tools: There are hundreds of different marketing tools to help advertisers monitor and evaluate the progress of their campaigns. These tools help advertisers to improve their campaigns and get more out of their online advertising.

For more of the best ways to get the most out of your advertising and ensure that all of these benefits start working for you as quickly as possible, contact a Pay Per Click Advertising Company and ask them about managing your campaign for you.

Webrageous Studios is a highly experienced, fully qualified Pay Per Click Management Company with plenty of success stories to its name. It would be a good place to start your online advertising venture with them.

How Important Is the Fundraising Auctioneer to the Success of Your Event?

I want you to think about the term “Fundraising Auction”.

A “Fundraising Auction” is an event where items of value are gathered, and then sold in a competitive bidding situation, either in a Silent Auction format, or in a Live Auction format by a Live Auctioneer. And since typically the best items are saved for the Live Auction, arguably it is the Live Auction that should generate a significant portion of the proceeds in any Fundraising Auction.

So why do so many non-profit groups consider the Fundraising Auctioneer to be the least valuable component in a Fundraising Auction?

The Hosting Facility gets paid.
The Printer gets paid.
The Caterer gets paid.
The Liquor Store gets paid.
The DJ gets paid.
The Florist gets paid.
But the Auctioneer … the individual who is expected to raise the lion’s share of the event’s proceeds… is expected to work for Free. And is usually under-appreciated for the professional services he/she provides.

I’m not trying to underscore the value of the invitations & programs, food, booze, music, and decorations. All are important in their own way. But each of these are “Expenses”. It is the Auctioneer who is going to bring “Revenue”… and thus, the “Profits”… into any event. Which is the ultimate objective of any Fundraising Auction.

Here is a real-life example of how under-appreciated the Auctioneer can be. In two comparable events we worked last year, during the dinner portion of the event one non-profit group sat the Auctioneer (me) at a table with the DJ, the Interns, the Volunteer Staff, and other event “Help”. The 2nd non-profit group sat the Auctioneer (me) directly next to the CEO of their organization, where we chatted about how important the pending revenue would be to their organization. Which group do you think valued the services of the Fundraising Auctioneer more?

Don’t ever under-estimate the value that a professional Fundraising Auctioneer can bring to your event. The Auctioneer adds value as a pre-event consultant. And the Auctioneer can change an event from a moderate to a huge success.

A Case Study Once I was scheduled to call an Auction for a major local non-profit group. They represented a very good cause and they had a strong and dedicated following. Their event was sold out, quality Live & Silent Auction items had been solicited, and the Special Pledge Appeal had been choreographed and was ready to go. The facility was first class, the appropriate caterer was booked, and the food was ready to cook.

But quite unexpectedly, some unseasonably inclement weather forced the event’s cancellation. Despite all of the committee’s hard work, cancelling the event was the proper decision considering the circumstances.

So the Event Committee scrambled to re-schedule the event for the following weekend.

They confirmed with the Hosting Facility.
They confirmed with the Caterer.
They confirmed with the Liquor Store.
They confirmed with the DJ.
They confirmed with the Florist.
Since they already had the Mailing List of those scheduled to attend, no new invitations had to be printed as all were contacted by email or telephone. So with everything in place, the group went ahead and re-scheduled the event for the following weekend.

But guess who they failed to confirm? You got it… the Professional Auctioneer. They thought so little of the Auctioneer’s contribution that they “assumed” that the Auctioneer would be available and at their beck and call.

But the Auctioneer already had another Fundraising Auction booked for that date with another non-profit group. It was only hour away from the re-scheduled event, and things could have been easily worked out. All Group #1 had to do was start their event one hour earlier, or one hour later, than the Group #2, and the Auctioneer could have helped both groups on the same day.

But because Group #1 failed to anticipate a possible Auctioneer conflict, because they failed to confirm with the Auctioneer before re-scheduling their event, their preferred Auctioneer had to bow out and they had to scramble to locate substitute “Volunteer” Auctioneer only days before their event.

And it cost them.

Learning Points

The Live Auction is usually where the profits are made at any Fundraising Auction.
A Professional Fundraising Auctioneer can be vital to the success of any Fundraising Auction.
The better Fundraising Auctioneers usually get booked quickly.
You need to recognize the important contributions that a good Auctioneer can make to your event.
Michael Ivankovich is a Bucks County Fundraising Auctioneer based in Doylestown PA, and serves the Great Philadelphia PA area. He has been a professionally licensed and bonded Auctioneer in Pennsylvania for nearly 20 years, has been named Pennsylvania’s Auctioneer of the Year, and has considerable experience in conducting Fundraising Auctions. Michael loves helping groups raise needed funds for good causes and one of his specialties is the “Special Pledge Appeal” or “Fund-A-Cause Appeal” which usually enables clients to double their revenue in a single evening.

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Online Education Graduate Degree

Statistics from the U.S. Census Bureau reveal that a person who holds a graduate or master’s degree can expect to earn about $55,000 per year. People holding a bachelor’s degree can expect to earn around $46,000 per year. The average benefit for holding a graduate degree can raise a person’s income about $225,000 over a period of 25 years. This rate of return clearly shows that it is a solid investment to pursue a online graduate degree. Online education graduate degrees enable busy adults to attain a higher education while still maintaining employment to earn a living.

Requirements to Pursue an Online Education Graduate Degree – To earn a graduate degree online, students need to be well-organized self starters who can manage their time and review course material independently. Online students also need full access to a computer with a 56 kbps modem or better, with Internet service and virus protection. Students attending school online should be able to use email and basic Internet functions to communicate with professors and take online exams. Online education graduate degree programs are delivered in a web-based format that is available 24 hours a day for the convenience of working students seeking success.

Validity of Online Education. In the 1994 study of R. Clark, and in the Pew Learning and Technology Study ‘Innovations in Online Learning’ by Carol Twigg in 2001, they concluded that if the online course was designed with the same rigor as one taught in a face-to-face environment, the outcome is likely to be equivalent. Further, the standards for undergraduate education are defined by the Seven Principles developed by Chickering & Gamson (1991). These seven principles were updated to show how to implement these ideals in online education (Chickering & Ehrmann; Graham, et al. 2001). In 2002, the Ohio Learning Task Force issued a report that recommended principles derived from Chickering & Gamson were to be used to design, approve, assess and review all courses, whether in person, or online, or a blend of both. The Seven Principles a) encourage contact between students and faculty; b) encourage active learning; c) encourage cooperation between students; d) give feedback promptly; e) communicates high expectations; f) emphasizes time on task; and g) respects diverse ways of learning and talents. Therefore, online education graduate degrees follow the same criteria as those earned at a physical college campus, so they are equally viable.

Cost of Online Education. Getting an online education graduate degree can be more affordable than attending a physical college campus because there are no costs for transportation or housing. In 2004, an online resource site took a sample size of 120 online master’s degree programs and found that the cost for education could range from $2,760 to $110,000 for an accredited degree. However, graduate degree students can explore several options for tuition assistance, including:

Tuition Reimbursement. The National Center for Education Statistics found that almost 20 percent of all graduate students receive aid from their employers. Potential online education graduate degree students should consult with the human resources director of their company about tuition reimbursement programs and company scholarships they may qualify for.

Labor Unions. Over 60 labor unions, through 38,000 national chapters, offer $4 million dollars in educational financial aid. If a student belongs to a union, the web site at http://www.aflcio.org can offer leads to Union-Sponsored Scholarships and Financial Aid.

Financial Aid. There is even state and government financial aid available for certain distance learning programs. The free government aid directory at http://www.ed.gov/programs can help students locate resource centers in their state and offer information about financial assistance to pay for college.

Loans. There are government-backed Stafford student loans that typically carry the lowest interest rate. For example, the interest rate for a Stafford education loan in 2003 was only 3.42 percent. Students seeking Stafford loans should consult the free annual publication, the Student Guide to Financial Aid. Private student loans are also offered through finance companies such as KeyBank or Citibank, but they usually charge higher interest rates and require students to pass a credit check.

Tax benefits. There are also significant tax benefits available to online education graduate degree program students. Interest on student loans may be tax deductible during the first 60 months of the period to pay them back. Eligibility for this tax benefit can be determined by checking the IRS Publication 970: Tax Credits for Higher Education. Further, under the Lifetime Learning Credit, students may be eligible to deduct up to 20 percent of the first $10,000 of graduate tuition from federal taxes. Also, some or all tuition expenses may be deducted if an employer requires additional education to maintain the student’s current professional status. Students can review IRS Publication 970 for guidelines, or consult with an accountant to see what portion of tuition for college can be deducted from their taxes.

When a potential student considers the ease of earning an online education graduate degree, along with the improved financial status as a result of attaining this degree, it is clearly a wise decision to pursue virtual learning.

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